Landes follows Morales on the campaign trail as he wages a grass roots campaign against Jorge Fernando "Tuto" Quiroga Ramírez, a young, affable and articulate, white, right-of-center politician educated in the United States with close connections to international corporations, the World Bank and the International Monetary Fund. We learn that Morales won't agree to debate Ramírez, and cuts short hostile interviews with Bolivia's mainstream press. Further with the exception of one water cannon turned on Morales supporters at a rally, it appears that the government does very little to disrupt Morales' campaign efforts. Thus, there's no outside conflict or tension upon which Landes can focus. Unfortunately, he does nothing to fill the void.
Landes does not interview figures hostile to Morales either within Bolivia or in the international community. Nor does he ask Morales difficult questions, or really any questions. Instead, Landes chooses to follow Morales and key supporters as they go about their campaign. Unfortunately without pressure from outside or conflict within the movement, there's just not much here to document.
Morales rose to prominence as the leader of Bolivia's Cocalero Movement, a federation of unions (campesinos) of indigenous coca growers in the foothills of the Andes opposed to the U.S.-led effort to eradicate coca production: coca leaves are used as a mild stimulant by the indigenous people of the Andeas, but can also be easily processed into cocaine. Morales parlayed his position with Cocalero Movement to become the leader of the Movement for Socialism (Movimiento al Socialismo, or MAS), a populist, predominately indigenous, movement with a platform of nationalizing Bolivia's natural resources and redistributing wealth and land.
Landes documents Morales and his lieutenants organizing supporters at numerous union meetings. Although these meetings invariably include a few chants of "death to Yankees" and such, they are mostly concerned with the minutia of rehearsing the illiterate peasants in how to mark the ballot for the MAS slate. When Morales isn't attending union meetings, the bachelor is getting his hair cut (Landes shares two such haircuts with the viewers), or talking or eating with friends. These moments of quiet which in other political campaign documentaries are used as brief interludes in an otherwise grueling schedule, account for the bulk of this documentary, and by inference Morales' time.
Landes follows Morales all the way through to the eventual election victory, but the story never builds any momentum or drama along the way despite the unproven assertion that some indigenous voters were maliciously disqualified at the polls.