Last week DVD studio presidents, producers and press all converged for the Third Annual Video Store Magazine DVD Conference dubbed 'DVD Lucky 7'. This year's conference was a lot less of DVD love fest than years past with the main event - a proverbial High Definition DVD Smackdown between Warren Lieberfarb (often referred to as the 'Godfather of DVD'), and Benjamin Feingold, president Columbia TriStar Home Entertainment (the leading advocate of the Blu-Ray Disc platform). As the first round of a format war presidents from almost every studio made it crystal clear that they'll wait for one format winner to emerge before giving the green light to any of their HD releases. Find out what's in store for the future of DVD, what exactly HD-DVD and Blu-Ray are and who took the prizes for the First Annual Video Store Magazine DVD Innovations awards in our complete report.