A shockingly thin week for DVD to start 2007. The only real notable DVD to hit the streets this week is Snakes on a Plane [Review]. Prior to its theatrical release the film was treated as 'the next best thing' with a 'surefire' strategy to use the Internet to ensure the film's success. When reality met expectations Snakes on a Plane proved that when it comes to making and marketing films 'nobody really knows anything'. Now, after the hype and hoopla have died down, Snakes on a Plane can be viewed for what it is - a hokey and cheesy film that is a lot of fun, worth checking out if for no other reason than to see Samuel L. Jackson chew up the scenery. Other DVDs out this week include: Artie lange's Beer League [Review], The Covenant [Review], Martin: S1 and Sparkle . Be sure to check out our DVD Talk Review Database for all the latest reviews including an entire section devoted to reviews of DVDs out this week.