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Martha, Inc.: The Story of Martha Stewart

Lionsgate Home Entertainment // PG // February 3, 2004
List Price: $24.99 [Buy now and save at Amazon]

Review by Matthew Millheiser | posted March 5, 2004 | E-mail the Author

The Movie

Israeli officials say, "We will fight terrorism until it is irradicated."

The previous statement has absolutely nothing to do with the storyline of Martha, Inc.: The Story of Martha Stewart, a made-for-television hack-and-slash job based on the life of the scandalous Martha Stewart. But it does appear in the movie as part of a fictional "television crawl", overlaying a news report during which the anchorperson announces that Ms. Stewart is facing imminent investigation due to the dumping of her ImClone stock. The word "eradicated" has been rather obviously misspelled, which leads me to believe that either (a) nobody was paying any attention, (b) nobody bothered with quality assurance, (c) nobody cared too much about the production one way or another, or (d) all of the above.

Let me also put forth the following: I am not a Martha Stewart fan, nor am I one of her (apparently numerous) detractors. I have never watched her television show, I don't subscribe to her magazines, and I don't partake of her vast array of cooking/decorating knowledge. Many years ago, I do think I bought a set of curtains from her brand at Kmart once, but they looked pretty good and sure beat hanging a bed sheet in the window. (This was back in the "milk crates are furniture" days that every bachelor endures, so quit your snickering!)

"Hi, I'm Martha Stewart. Sometimes we learn something new about orchids. But today we're going to learn an entirely new recipe with lima beans."... Are you kidding me? Where are the lima beans? I'm sitting here talking about lima beans, and there aren't any? Someone on my staff forgot to put out the lima beans? EXCUSE ME?! WHY IS EVERYONE HERE SO STUPID?!!!

I've never floated a candle in a punchbowl. I have no idea what a "succulent rock garden" is. I don't make crème brulee that resembles Peggy Lee's silhouette. I've never converted a ping-pong table into a ready-to-ship dinette set, and I haven't the foggiest idea how to design a working replica of a 13th Century Japanese lantern from a pineapple, a pack of Juicy Fruits, and two cups of kitty litter. I am nowhere near Ms. Stewarts extensive fan base, and that's all well and good, especially when it comes to reviewing a television movie allegedly depicting her life. I bring no baggage, no preconceived notions, and no agenda to the reviewer's table.

So you can rest assured that I have no ulterior motive when I tell you that Martha, Inc. is the single biggest smoldering pantload I have ever had the displeasure of reviewing... and I had to review Micki & Maude! Martha, Inc. was NBC's attempt to cash in on Martha's impending litigation by churning out a cheap, abrasive, and unintentionally campy cartoon. I have seen this movie described elsewhere as a TV version of Mommie Dearest, and the comparison isn't entirely out of left field.

I've got balls, Caroline. I just don't have 85 million dollars!

Cybil Shepherd, normally a very talented and convincing actress, goes full Faye Dunaway while inhabiting the title role. I think she provides as good a performance as one could possibly imagine, especially when hampered with such an abysmally clichéd, over-the-top script which paints a portrait of Stewart's life as subtly nuanced as a flaming kabob to the bum from a petulant Scotsman in full regalia. Shepherd's vision of Martha is of a campy, conniving, shrill, melodramatic, temperamental Lady Macbeth with a crockpot and sensible shoes. This is what the script gives her to work with, and that is exactly what she provides in abundance. What we are eventually left with is a good actress in a thankless role with a lousy script.

Martha, Inc. is absolutely shrieking with television cheesiness. There is absolutely no depth to the proceedings. We are simply subjected to one ridiculous vignette after another. We see Martha as a child, screwing over her best friend in a neighborhood cake-baking business. Witness the ambitious Martha in high school, reading magazines like "Business Weekly" while her acquaintances call her a lesbian behind her back. View Martha as a young stockbroker in a scene of oh-so-slight foreshadowing, encouraging a childhood friend to purchase shares in a company that she knows is going belly-up. In one scene, she mercilessly ridicules her husband Andy for coming up with an idea for a book about gnomes. Cut! to the very next scene in which Andy Stewart is being honored for the success of his book The Secret Life of Gnomes, with a cheering and adoring Martha by his side. After she blows off Time Warner media and buys out her contract, witness her gleefully demonstrate how to use a nutcracker on her show. Watch Martha construct an image that cultivates family, elegance, taste, and tradition, while she madly and mercilessly berates, ridicules, and emasculates any and everyone in her path.

I want cotton. I want three-hundred thread count minimum, or this face doesn't sell these sheets. Just because Kmart sells inexpensive products doesn't mean they can't be beautiful. That's why I'm here: not to sink to your level, but to raise you to mine.

Martha, Inc.is shrill and ham handed. It presents nothing except melodrama and campiness that make the movie one of the most unintentionally laughable piles of refuse I have ever experienced on DVD.

The DVD

Video:

Martha, Inc: The Story of Martha Stewart is presented in its original full-frame television aspect ratio of 1.33:1. The quality of the video is reasonably positive, with the main flaw lying in the excessive sharpness that riddles the transfer. There is noticeable shimmering, haloing, moiré effects and jagged edges riddled throughout the presentation. Colors are strong, contrasts are sharp and level with only a modicum of edge-enhancement. The presentation looks worlds better than anything you saw on television. Without the excessive sharpness levels, the transfer would have looked even smarter.

Audio:

The soundtrack is presented in both Dolby Digital 2.0, and is fairly nondescript. The dialog comes across reasonably warm and natural sounding. The score demonstrates a fine amount of range and fidelity, with surrounds effectively highlighting the orchestrations. There's nothing overly engaging or aggressive about the soundtrack, which is fine; such a bombastic presentation would not be appropriate to the film.

Extras:

There are no extras on this DVD.

Final Thoughts

Mr. Wielding, since I've been a spokesperson for Kmart, things have gone very well for you. I can talk to the customers any way I please, and there's nothing wrong with my tartlets! Oh! I have a meeting...

If this movie were in the "so bad it's good" category, I'd have at least something to recommend. As it stands, Martha, Inc: The Story of Martha Stewart is just awful throughout. If I could say anything positive about this endeavor, it would probably have to do with Cybil Shepherd's campy yet valiant ability to effortlessly center the movie on her gaudy, cartoonish performance. Other than that, if there's anything in this universe that's primed for "irradication", it has to be the made-for-television movie... and the first one that reaches the Gates of Oblivion has got to be Martha, Inc.. There is nothing... nothing... of redeeming value here. The presentation of the show isn't overly impressive (although, on a purely objective scale, it's completely satisfactory), and there isn't any supplemental material... at all. Avoid like the plague.

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