Overall, the movie is pretty fun, but it is far from something wonderful. The biggest problem I had with this movie is that it felt so generic and the story was so predictable. Within a few minutes how everything will unfold should be apparent. The movie just isn't very different from every other romantic comedy out there in that sense. The performances are another issue for concern. While some roles were filled very well, there were others that could have been better.
Eva Mendes as Hitch's love interest didn't really fit the movie very well. Her performance felt a slightly plain and could have easily been replaced by a dozen other actresses. I was also uneasy with her actual character Sara. She felt a little too hypocritical and just not a character you could easily like. Next we have Kevin James as Hitch's latest client Albert. James actual fit the role very well, but his talents felt underused. If you have ever seen his role as Doug Heffernan on The King of Queens, you'll know that he is a talented comic and performer. The unfortunate part about Hitch is that the focus is more on Will Smith. Taking this direction, we missed out on several parts where James could have really shined.
Still, there were a number of hilarious moments that resulted from James' performance. There were also several supporting characters that did not add a great deal to the overall movie. On a positive note, Will Smith fit his role as Hitch extremely well. Hitch is the stereotypical lady's man who is suave, intelligent, sexy, and charming, and Will Smith depicts that without flaw.
Another problem that I had with this movie was its tempo. There were several portions of the movie that seemed to flow very well, telling the story and making you laugh at the same time without much difficulty. However, there are also far too many moments where the movie seems to come to a halt and the story progresses at a horrendously boring pace.
Despite that there were several aspects of this movie that I did not care for I still found it to be entertaining. The reason is that there are several moments that come off as cute, funny, and enjoyable. These moments come from watching both Will Smith and Kevin James get into some very odd situations. For instance, there is a great bit (shown in the movie's trailer) where Hitch is trying to teach Albert to dance with style. What makes this funny is that how oddly Albert dances. James puts in his full energy into that bit, briefly restoring his ability to make pure slapstick comedy work. It's just too bad there weren't a lot more moments with him acting like a complete ass, because that's always fun to watch.
Originally, I was really looking forward to seeing Smith and James on screen together. I've enjoyed watching both actors in their respective television sitcoms, Fresh Prince of Bel Air and The King of Queens. While their performances in Hitch were not nearly as comical as their roles on their respective sitcoms, they still did quite well and produce a few good laughs. The bottom line is that this movie is funny, delightful, and something I'd recommend seeing. However, it is not the kind of movie I would imagine wanting to watch more than once. Hitch is a funny movie, but clearly not one of the year's best.