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Sony Pictures // PG-13 // June 20, 2006
List Price: $28.95 [Buy now and save at Amazon]

Review by John Sinnott | posted July 10, 2006 | E-mail the Author
The Movie:

For the first wave of Blu-Ray releases, Sony's selections were mainly
action films with a couple of chick-flicks thrown in to placate the wives. 
One of those was the Will Smith vehicle from 2005, Hitch
An amusing film, it has a simple plot that's funny with endearing characters
while not being too emotional or melodramatic making it acceptible by both
genders.  While the film was a nice choice for Blu-Ray release, the
reproduction wasn't what I was expecting.  With a soft picture that
has a lot of grain, this isn't a reference quality disc.

Alex Hitchens (Will Smith) or 'Hitch' for short, has a unique business:
he's a date doctor.  If you're a man who has found the woman of your
dreams but can't get her to notice you, Hitch will take care of it. 
He coaches his clients in the ways of love and women, offering sound advice
that would work in real life too.  (When she's talking, listen to
what she's saying and respond.  Be yourself.  Don't spend the
evening staring at her breasts and imagining what she looks like in the

Hitch's biggest challenge comes in the from of Albert (Kevin James),
an overweight nerdy accountant.  Not only is Albert's physical appearance
and social skills lacking, but the object of his desire is a famous heiress
Allegra Cole (Amber Valletta).  Think of someone who looks like Norm
from cheers with the warmth of Cliff (from the same show) wanting to date
Paris Hilton.  Hitch is up to the challenge however, and sets out
to do his majic.

Meanwhile Hitch himself has been hit by cupid's arrow.  Sara (Eva
Mendes) is the gossip columnist for a New York Daily paper who's famous
around the office for being un-datable.  When she and Hitch meet in
a bar, the date doctor is intrigued and puts his skills to work. 
Thing are going well for both couples until Sara starts digging into how
Allegra Cole ended up dating a guy like Albert, an investigation that will
lead right to her boyfriend.

This was a simple, if ultimately forgettable, film that would be good
for a date.  Will Smith has some funny lines and makes some interesting
observations of both men and women.  No matter what movie Smith appears
in, he's smooth and this one in no exception.  He has a lot of screen
presence and is quite believable.  You can easily see the handsome
and debonair Smith knowing just what to say and do to get a lady to let
down her guard long enough to be swept off her feet.

The stand-out performer in the show is Kevin James though.  He
steals every scene he's in as the lovable but socially and physically inept
Albert.  The highlight of the film is when Albert shows Hitch how
well he can dance, hamming it up before the camera without being too over
the top.

The film isn't deep by any means and it's pretty predicably.  It
has all of the romantic comedy plot points that by now have become cliched
including Sara having a homosexual man as a good friend, men who are pigs
and just want to sleep with women, and a misunderstanding between the main
characters that breaks up the couple near the end.  Even with these,
it was an enjoyable film that works more often than it doesn't.

The DVD:


I have to admit that I was underwhelmed by the image quality of this
disc.  It does look better than the standard definition DVD, but just
by a bit.  I was really hoping for an eye-popping disc that would
make me feel proud to have dropped a large wad of cash on a first generation
player, and that's not what I got.

The first thing that struck me about the widescreen (2.35 : 1) image
was how soft it appeared.  The lines weren't as sharp and well defined
as I was hoping.  Small details still blend together like the texture
of Eva Mendes' hair when she's talking to Hitch on the walkie-talkie that
he's sent her.

Another surprising thing was the amount of grain, or possibly digital
noise, that was present in the picture.  Large fields of a solid color,
such as the sky over New York City, weren't uniformly solid and even, there
was a texture to them caused by the grain.  These large areas would
also move, ever so slightly, which surely wasn't what the director intended.

On the positive side, some details were easier to discern in this high
definition version of the movie.  A good example of this is the scene
in the conference room where Albert is able to 'shock and awe' the woman
of his dreams.  There are several closeups of Amber Valletta that
show details of her face, slight freckles and texture, that weren't noticeable
in the SD DVD.  While this is good, if you freeze on a frame and look
at it carefully, viewers will also notice some slight posterization, where
the colors on her face change in computer generated steps, rather than
a gradual change.

The blacks were deep and solid, which was very nice to see, but sometimes
details were lost in these dark areas.  Will Smith's hair was often
a single colored shape with no texture or depth to it.  Eva Mendes's
black jacket seems to merge with her dark blue Beatles shirt in her introductory
scene too.  This was a more minor problem than the others that were
mentioned, but it was disappointing to see none the less..

In all, while this is a very nice looking disc when compared to a standard
DVD, it is not an outstanding example of the possibilities of high definition
video.  The image isn't as sharp and defined as it could be, there
is posterization in places (probably a result of the MPEG compression that
is being used) and details are sometimes lost in dark areas.  I predict
that years from now this disc will be regarded as only having only average
video quality when compared to other Blu-Ray discs, and that's how I'm
rating it.

Am I being hard on this disc?  Yes I am.  I wouldn't have
spent the time and energy critiquing a regular DVD to this extent, and
if it was a SD DVD it would have gotten high marks.  The thing is,
this isn't a regular DVD.  It's the next generation of digital video
and as such it should be judged to a higher standard.  It's obvious
that Sony is still having a bit of trouble mastering discs for their new
system, and that's not totally unexpected.


Like the video quality, the audio is nice and solid, but nothing that's
significantly better than what's on the original release.  The disc
comes with a uncompressed PCM audio track, an English DD 5.1 track and
a 5.1 French dub.  The film is dialog based and as such most of the
soundtrack is centered on the screen.  There is some use of the front
soundstage, and occasionally the rears, but there's not a lot going on
with this mix.  The audio is clean and clear and free from distortion
of other audio defects, and there is good range with the background music
sounding very good.  An appropriate track for a movie of this type,
it won't impress anyone but it does its job.


When the HD formats were first announced, I predicted that these early
titles would have new and exciting bonus material to give people an incentive
to make the jump to a new system.  While I still think it would be
a cheap and easy way to sell some players and discs, apparently Sony doesn't. 
There aren't any bonus items on this disc that weren't on the SD version,
in fact, several featurettes that were on the regular version are omitted
from this Blu-Ray disc.  Thanks a lot Sony.

Another slap in the face to early adopters of this format is the fact
that the extras, all in 4:3 format, are stretched to fill a 16:9 picture. 
I assume that this is the fault of the Samsung BD-P1000 player and not
the DVD, but without another player to compare it with it's hard to be

This disc comes with two featurettes, Dance Steps Made Easy,
a behind the scenes look at the filming of the segment where Kevin James
shows Will Smith his dance moves, and Dating Experts,
which talks about the dating themes of the film.  There is also a
four-minute gag reel as well as three trailers.  All of these bonus
items seemed to be taken straight off of the SD version were not in high

Final Thoughts:

This is a fun, low impact movie that's great for a date of casual evening
in.  While the Blu-Ray disc does look better than the standard definition
DVD, it's only marginally better.  Add to that the fact that Sony
left off several bonus items that were included with the original release,
and it makes it hard to recommend upgrading.  If you don't have a
copy yet, based on the strength of the film and the slight improvement
in video quality, this disc gets a light-hearted recommendation.


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