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24x36: A Movie About Movie Posters

FilmRise // Unrated // July 10, 2018
List Price: $19.95 [Buy now and save at Amazon]

Review by Neil Lumbard | posted August 31, 2018 | E-mail the Author



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24x36: A Movie About Movie Posters DVD Review


24x36:
A Movie About Movie Posters
has it's description right in the
title. Yes, this is a feature length documentary about movie posters.
Yes, that is the whole point of the film (that and 27x40 posters).
Movie poster enthusiasts
should certainly consider viewing it. This documentary isn't made for
anyone other than it's target audience of poster fans. This feature
was produced by David Lawson Jr. (The Endless) and
Graham Lee.
It explores the history of movie posters as promotional materials and
also evaluates the collector value and artistic merit of movie
artwork.


The
film
begins by focusing on going over the history of posters as
promotional materials. Posters were only originally made in order to
convince audiences a movie was worth checking out at their local
cinema. Studios hired animators to illustrate posters that were often
larger-than-life and even more exciting than many of the movies
themselves. Decades before the advent of photoshop, hand-drawn and
illustrated posters were the norm. Artists often made their living
making posters for film studios.


A
collector's market for movie posters eventually started. Although the
primary focus of the posters has always been to help market films
many film enthusiasts and artists have appreciated the hard-work and
passion gone into the design of these film posters. Many rare classic
movie posters went for hundreds of thousands of dollars when
eventually discovered. Although most posters don't hold that level of
value to the collector's market, poster fans remains a rabid club of
enthusiasts who collect an assorted variety of posters and adorn them
on their walls or store them in their collections.


The
film
explores illustrated movie posters from the heyday of cinema to fan
favorites like Star Wars, Raiders of the
Lost Ark
,
Poltergeist, Gremlins, and Goonies.
The
documentary features interviews with modern poster artists like Mat
Weller, Tracie Ching, Matthew Chojnacki, and Sharm Murugiah. These
designers make their own art prints for beloved films and turn their
passion into something other film fan's can appreciate. The film also
features interviews with dedicated poster collectors and filmmakers
like Joe Dante (Gremlins).


The
film
spends most of its run-time focusing on illustrated posters from the
early decades of cinema to the resurgence of illustrated posters with
the likes of Mondo art prints becoming so successful within the
collector's market that posters tend to sell out in a matter of
minutes after going on sale. The film mostly writes off studio
posters post 1990 as "floating heads" art. This seems a bit
unfair given some great designs are being made for big films today.
However, the observed point of badly photoshopped posters is still
true for many badly designed posters.


With
cinematography and
direction by Kevin Burke, 24x36: A Movie About Movie Posters
is an entertaining and worthwhile exploration of movie posters and
why both artists and collectors love them. Anyone who appreciates
film and also loves the artwork associated with their favorite films
should seek out this enjoyable documentary. As a lifelong poster fan,
it's great hearing artists and collectors alike discussing this
wonderful key in the universal language of cinema.


The DVD:




Video:


Presented
on DVD with a
1.78:1 widescreen presentation. This is a pleasant enough looking
film with decent cinematography and overall clarity. It's a clean
looking presentation which has decent reproduction of the film's
style. The quality is acceptable and isn't distracting from the
viewing experience.


Audio:


The
audio is presented in
Dolby Digital 2.0 stereo. This is a modest sound mix which barely
even utilizes the stereo soundstage. This is no surprise given the
low-budget nature of the production. However, the dialogue is still
clear and easy to understand. It's a serviceable audio presentation.




Extras:


Deleted
and Extended
Interviews
(30 min.) with more discussion about movie posters
and
their significance to the world of cinema.


Theatrical
Trailer


Final Thoughts:


From
classic poster art from the legendary Drew Struzan to
modern illustrated posters from Mondo, movie posters
continue to be one of the best tools available to promote a film. A
simple and
iconic image can enthrall audiences and pull them into the exciting
world of a filmmaker's vision and story. For poster enthusiasts,
24x36: A Movie About Movie Posters style="font-style: normal;">
is a must see. Although it's a little too focused on illustrated
posters and doesn't highlight modern studio posters as objectively as
it should, the film is a wonderful glance at the love of movie
posters and the community that makes it worthwhile. As a huge poster
enthusiast myself (who has loved collecting posters since childhood),
it's exciting to see a documentary exploring this artistic medium.


Highly
Recommended.



Neil Lumbard is a lifelong fan of cinema. He aspires to make movies and has written two screenplays on spec. He loves writing, and currently does in Texas.

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