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Definitive Jux Presents The Revenge of the Robots DVD

Palm Pictures // Unrated // July 29, 2003
List Price: $19.99 [Buy now and save at Amazon]

Review by Robert Spuhler | posted June 15, 2004 | E-mail the Author
I met this girl when I was 10 years old,
And what I loved most was she had so much soul.

- Common, I Used to Love H.E.R.

I got my first hip-hop tapes for Christmas in 1988, my first holiday season in Colorado. They were DJ Jazzy Jeff and the Fresh Prince's "He's the DJ, I'm the Rapper" and N.W.A.'s "Straight Outta Compton." The latter was an edited version from K-Mart; I was, after all, 10 years old.

From that Christmas on, I was hooked. While classmates listened to New Kids on the Block, I listened to A Tribe Called Quest. When the last vestiges of hair metal were taking their shots (bands like Damn Yankees, Poison, etc.), I was listening to EPMD. By the time Dr. Dre dropped "The Chronic" in 1993, I was five years into my hip-hop indoctrination.

But it was also around this time that hip-hop started to change…

I might've failed to mention that the [expletive] was creative,
But once the man got you, well, he altered the native.
Told her if she got an image and a gimmick
That she could make money – and she did it like a dummy.

- Common, I Used to Love H.E.R.

Dr. Dre's "The Chronic" was creative, with a new production style and some of the most street-centric lyrics put on wax to that point. Based on his success, though, so-called "gangstas" came out of the woodwork from every which way. Gangster rap ruled the urban charts and MTV for years.

From there, the next step was logical: Gangsters commit crime to gain money, so once those rappers got money it was time to flaunt it. Puff Daddy, early Jay-Z and Master P led that particular charge.

Now, hip-hop stands at a crossroads. Jay-Z has vacated the throne he inherited from Notorious B.I.G. The top 40 chart is now as populated with new artists like Kanye West and artists pushing hip-hop's creative boundaries like Outkast.

Now might be the time for Definitive Jux.

Founded by producer El-P, the label known as Def Jux is the home of emcees such as Mr. Lif, Cannibal Ox, and Aesop Rock, in addition to super-producer RJD2 (whose 2002 album Dead Ringer is one of the best producer albums in hip-hop history). Their rhymes are sometimes educated, sometimes filled with old school braggadocio, but always on point and never thinking about how many albums a verse will sell.

Definitive Jux Presents The Revenge of the Robots is at times both a travelogue and a mission statement; between uneducated political diatribes (including El-P's seemingly sincere belief that the apocalypse is coming) and footage of emcees goofing around backstage, there's surprisingly little music. In fact, the entire hour-long program does little other than attempt to show us the atmosphere, the fraternity-like bond between El-P and company that leads to music on the Def Jux label. It succeeds in stretches, but is not for anyone other than the already-converted.

"But I'ma take her back, hoping that the [expletive] stops
'Cause who I'm talking 'bout, y'all, is hip-hop."

- Common, I Used to Love H.E.R.

The DVD

Video:

The footage looks like it was shot with a single-chip digital video camera. The color is muted, the images are pixilated when the camera makes any sudden moves (which is often – the footage is primarily hand-held). The entire production from the technical side comes off as amateurish.

Sound:

The feature is in 5.1 surround sound for no apparent reason. The only time the rear speakers are truly utilized is in concert footage for crowd noise. But the interviews sound fine, and the soundboard feed from the concert footage is clear.

Extras:

This is the saving grace of Definitive Jux Presents The Revenge of the Robots. It starts with a Dutch documentary program on the label that is infinitely more informative and interesting than the main program. This is where the viewer really gets a taste of how different Def Jux is and why its music is so important in hip-hop today. Despite only being a half-hour, it would have been more appropriate for this to be the title program on the disc and The Revenge of the Robots to be an extra.

Five music videos are also included on the disc, ranging from the interesting animation on Mr. Lif's "The Return of the B-Boy, Pt II" to the no-budget, consumer-grade digital video of Murs' "Risky Business." They combine with uncut concert footage to show why Def Jux is so popular – and by themselves do more to show off the label's strengths than Revenge.

Included on a bonus CD is three live tracks and RJD2's 15-minute "mega-mix" of label tracks.

Final Thoughts:

Def Jux is one of a small handful of record labels that still cares about hip-hop. Definitive Jux Presents The Revenge of the Robots is an attempt to let fans inside the label and show off the genuine affection for the music form and the skills of the emcees and producers involved. But despite the plethora of extras, the money spent on Revenge would be better spent either attending a live show or picking up a couple of Jux CD releases (I'd suggest the aforementioned Dead Ringer and Aesop Rock's 2001 effort Labor Days).

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